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As president and CEO of Naples advertising agency Wilson Creative Group, Peggy Wilson has navigated the pandemic from two angles.
“Not only am I challenged with running my own business during uncertain times,” she says. “But I’m also being asked by my clients how to make their business and marketing decisions in their own trying times.”
She’s found that presenting clients with choices helps everyone during these moments — when there aren’t always clear answers. “Oftentimes, I have been able to say [in the past], ‘This is what you should do,’ and they listen to me,” says Wilson. “Now I say, ‘You’ve got a few choices here.’”
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